While the theme of image-reproducibility was important to a number of the SMS project Paul Bergtold’s Concept Bergtold is comprised of an investigation of the Xeroxed image. Building on the success of Mel Bochner’s well-known exhibition of Xerox-filled binders, Bergtold’s delicately folded, loose-leaf artist’s book is filled will with a variety of soft, subtle Xeroxes of a variety of objects. Some, like the Plastic Image, clearly reference the visual language of contemporary abstract painting, while others, like the Vacuum-Formed Image, allude to other the other great reproduced, vacuum-tube image technology–television.
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