Pink tissue folio containing 12 pages of photocopies, overall: 8 1/2 in. x 11 in. (21.6 cm x 27.9 cm)

While the theme of image-reproducibility was important to a number of the SMS project Paul Bergtold’s Concept Bergtold is comprised of an investigation of the Xeroxed image.  Building on the success of Mel Bochner’s well-known exhibition of Xerox-filled binders, Bergtold’s delicately folded, loose-leaf artist’s book is filled will with a variety of soft, subtle Xeroxes of a variety of objects.  Some, like the Plastic Image, clearly reference the visual language of contemporary abstract painting, while others, like the Vacuum-Formed Image, allude to other the other great reproduced, vacuum-tube image technology–television.